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Environmental policy

We are totally committed to responsible sourcing and supply of the best of the world's catch from well-managed and sustainable fisheries.

We source products within UK and International regulatory guidelines, while maintaining our commitment to actively promote greater variety and under-utilised species.

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82% of consumers are prepared to choose fish when eating out, but bones can be off-putting. Include a boneless portion and state "off the bone" on your menu, and you'll give 30% more consumers the confidence to order a fish dish. See our 'market insight' section for more info.

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